Marketing From Someone Who Actually Uses Your Gear
Your gear is world-class.
Your marketing isn’t.
Performance marketing and growth strategy for synth manufacturers, pedal builders, plugin developers, and audio gear companies.
Met me at Superbooth26? Send me your Website via E-Mail and I’ll send back a free marketing teardown, where you’re leaving money on the table with your ads, funnels, and online presence. Expect it the week after Superbooth
10+
Years in Marketing
1,000+
Small Audio Gear Companies
0
Agencies Serving Them
1
Now There’s One
The Problem
I audited 12 manufacturer websites, their positioning, SEO, Social Media Channels,
3 earned a passing grade. The rest were embarrassing.
Most audio gear companies have three things in common: brilliant products, passionate founders, and a digital presence that doesn’t match either.
01
Your Website Is Losing You Sales
I’ve seen highly respected synth brands whose product pages are literally blog posts from 2012. One well-known manufacturer has a typo in their own page title. Half of all module makers have no way to buy direct. They just list dealers and hope. Your €400 module or €250 pedal deserves better.
02
You're the CEO, Engineer, AND Marketing Department
The company that invented eurorack has 4 employees. The most influential modular brand of the last decade was one person. You designed the circuit, soldered the boards, wrote the manual, answer every email, pack shipments, and somewhere in between you’re supposed to figure out SEO. That’s not a strategy. That’s survival.
03
The Agencies Don't Speak Your Language
The few marketing agencies in pro audio work with brands that have six-figure budgets. They won’t take a call from a 3-person eurorack company or a boutique pedal workshop. You need someone who knows the difference between a VCO and a VCF and who charges accordingly.
About
20 years in music production.
10+ years in marketing.
This is where they meet.
Andreas Ebert
I’m a music producer first. Under the name Drey Andersson, I’ve spent 20 years in production, sound design, and synthesis. I’ve collaborated with audio brands as an influencer, built a following of over 100,000 people, and lived inside the world of gear, plugins, and studio hardware since before most of today’s eurorack companies existed. I don’t just understand your customers – I am one.
10+ years in performance marketing. Alongside music, I built a career running campaigns for clients across industries. From healthcare to hospitality, e-commerce to real estate. Google Partner, Meta Partner, CXL-certified optimizer, and marketing strategy graduate. I know what moves numbers.
Berlin-based and deep in the community. I’m part of a local Berlin beatmaker community where we organize events for producers, sound designers, and audio people. I attend Superbooth. I know that a single well-placed YouTube review from a trusted creator sells more units than a €5,000 ad campaign.
Working across markets. Based in Berlin, native German, fluent English. Whether you’re a German brand expanding into English-speaking markets or a US company looking to crack Europe. I bridge both worlds. No translation agency needed.
Signal Flow is the next step. Two decades of living inside the audio world. A decade of knowing how to market and sell online. Most marketers don’t understand your products. Most gear people don’t understand marketing. I’m the rare overlap.
Proof
Not just claims. Numbers.
100K+
Followers built as a music creator
30+
Websites designed & launched
20
Years in audio production
10+
Years in performance marketing
Google PartnerMeta PartnerCXL CertifiedCollaborated with Leading Audio Brands on instagram as an „Influencer“Superbooth Attendee
Trusted By & Collaborated With
PLACEHOLDER: Replace with grayscale logos of audio brands you’ve collaborated with as Drey Andersson, plus Google Partner & Meta Partner badge images. Use Image widget row for real logos.
Curious how I would change your marketing approach ?
Get a free, no-strings marketing audit. I’ll tell you what’s working and what’s not.
What I Do
Everything between your product
and your customer’s wallet.
I cover the full signal chain from discovery to purchase — for synth modules, guitar pedals, plugins, and audio hardware. Pick what you need, or let me run the whole stack.
◎
Web Design & E-Commerce
Modern, mobile-first websites that actually sell your products. Integrated shops with proper specs, embedded audio demos, dealer locators, firmware downloads, and pre-order workflows.
WordPress · Shopify · WooCommerce · Mobile-First
▲
SEO & Content Marketing
I searched „best eurorack filter module“ — top results are forum threads from 2019. Nobody in your industry is doing SEO. Whoever starts first wins. I’ll build content that ranks and converts.
Technical SEO · Content Strategy · Blog & Guides · Newsletter
◆
Paid Ads & Performance Marketing
Targeted campaigns on Google, Meta, and YouTube that reach the people who actually buy synths, pedals, and plugins. Small budgets, high precision. Every euro tracked from click to checkout.
Google Ads · Meta Ads · YouTube · Retargeting · Analytics
☰
Creator & Community Strategy
A 45-minute demo video from the right YouTuber sells more units than a €5,000 ad campaign. I’ll coordinate creator outreach and build a systematic approach to the presence that’s eating all your time.
YouTuber Outreach · Product Seeding · Forums · Reddit · Community
The Difference
Creative agencies make your brand look good.
I make it sell.
Typical Creative Agency
✓Brand strategy & visual identity
✓Content creation & video
✓Influencer coordination
✕No website development
✕No e-commerce setup
✕No SEO or Google Ads
✕No conversion tracking
✕No email marketing
€5K–15K/month retainers
Built for big brands
Signal Flow (Full Stack)
✓Brand strategy & positioning
✓Creator coordination & content
✓Influencer & community strategy
✓Website design & development
✓E-commerce (Shopify / WooCommerce)
✓SEO & Google/Meta Ads
✓Conversion tracking & analytics
✓Email & pre-order campaigns
€500–5,000/month
Built for teams of 1–20
Who This Is For
◈
Eurorack &
Modular
⬡
Guitar
Pedals
◉
Synthesizers &
Drum Machines
⬫
Plugins &
Software
◎
Audio Interfaces
& Studio Gear
Sound like what you need?
Let’s start with a free audit of your current online presence. No commitment, no pitch deck.
Why Me
Not an agency. Not a generalist.
Your unfair advantage.
→
No Junior Account Managers
You talk to me. I do the work. No handoffs, no „I’ll check with the team.“ Senior-level execution at freelancer prices.
→
I Respect Your Scale
You’re not trying to become a corporation. My job isn’t to turn you into a marketing machine — it’s to make your existing efforts work harder so you can spend more time designing circuits.
→
I Know Your World
Berlin-based. Active in the scene. I know why a 45-minute YouTube review sells more than a sponsored Instagram post. And I won’t ask you to explain what eurorack is.
→
Priced for Your Reality
I work with €500–5,000/month budgets, not €50,000. Modular pricing: pick individual services or bundle them. No long-term contracts. Cancel anytime.
“
My happiness is based on developing, not on the amount of sales. Increased sales would lead to less time spent working on new designs and more time answering emails about stock.
— Anonymous synth manufacturer, on why they’ll never hire a marketing team
That’s exactly why they need someone like me. Not to change who they are — but to make sure the right people find their work.
Google PartnerMeta PartnerCXL Certified
How It Works
From first signal to full output.
Four steps.
01
Free Audit
I analyze your website, SEO, and digital presence. You get a concrete report with quick wins and long-term opportunities. No obligation.
02
Strategy Call
30 minutes. We discuss goals, budget, and priorities. I propose a plan with clear deliverables. You decide what makes sense.
03
Build & Launch
I build your site, set up campaigns, create content. You review and approve before anything goes live.
04
Measure & Improve
Monthly reporting with real numbers: traffic, conversions, revenue. We optimize what works and cut what doesn’t.
Results
They had the same problems you do.
Here’s what changed.
Real projects with real outcomes — not vague promises about „shaping brand identity.“
FOTO-BRIEFING: Screenshot or mockup
Website Redesign
Audio Hardware Company
Rebuilt their site from a dated WordPress template to a modern product showcase with integrated shop, technical specs, and demo audio.
3x
More direct inquiries in 60 days
FOTO-BRIEFING: Screenshot or mockup
SEO & Content
Niche Equipment Brand
Zero organic traffic. No blog, no meta descriptions. Built a content plan targeting zero-competition long-tail terms.
Page 1
Google ranking within 8 weeks
FOTO-BRIEFING: Screenshot or mockup
Launch Campaign
Product Pre-Order Campaign
No email list, no launch strategy. Built a waitlist funnel, email sequence, and creator outreach plan.
Sold Out
First batch within 72 hours
Case studies from cross-industry projects. Audio-specific cases coming as Signal Flow grows.
Questions
Honest answers to the things
you’re probably wondering.
What does this cost?
Website redesign starts around €1000–€3000. Ongoing support starts at €500/month. Clear quote after the free audit – no surprises.
I only have 1–3 products. Am I too small?
No – you’re exactly who I built this for. Most of my target clients are teams of 1–10. No minimum budget.
Do you only do websites, or also marketing?
Both. Most web designers can’t do marketing, and most marketers can’t build a site. I do the full stack.
I already have a website. Do I need a new one?
Maybe not. Sometimes targeted fixes get results faster than a rebuild. The free audit will tell you which.
Can you help with product launches?
Yes. Waitlist systems, email sequences, restock alerts, creator coordination. A proper launch pipeline.
What if I just want a one-time project?
Totally fine. No retainers required. If you want ongoing support later, zero pressure.
How is this different from a regular agency?
Agencies serve €50K+/month brands. I serve €500–5,000/month budgets. You talk to me directly. I understand your products.
Do you work outside Germany?
Absolutely. Berlin-based, working worldwide. Native German, fluent English. Time zones haven’t been an issue.
Ready?
Get a free marketing audit.
No pitch. No obligation.
I’ll send back a detailed analysis of your website, SEO, Social Media and online presence – what’s working, what’s broken, and what’s costing you sales.
Or find me at Superbooth 2026 · May 7–9 · Berlin
© 2026 Signal Flow Marketing